A POPULAR household item is no longer on the shelves at Target and shoppers aren't happy about it.
Fans have been asking about the availability of a scented clumping cat litter sold under the retailer's up & up brand for months.
One impatient customer asked: "What happened to Up and Up Fragrance Free Cat Litter?"
"Doesn’t seem to be in stock at any stores. Has it been discontinued?
"Numerous people have asked this on your website but Target staff won’t answer! If it’s discontinued, customers deserve to know!"
Target hadn't given a concrete answer up until recently but started out by providing false hope to one who asked about the cat litter.
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It told a fan at first it was able to locate the item online but it appeared to be sold out.
Target advised the customer to click on the "Notify Me" button so she could get an email when it was back in stock.
However, that option wasn't available, according to the fan.
And Target finally confirmed the harsh reality and said: "We apologize but it seems the item you are specifically looking for is discontinued."
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That specific cat litter is still listed online, but can't be purchased any longer.
When it was on the shelves, there were 20 and 35-pound options available for $8.89 and $12.39 respectively.
Keep in mind that prices can vary by location.
The Sun contacted Target for comment.
Shoppers have mainly had a positive view of the cat litter, rating the product 4.2 to stars out of five.
One fan with "BRING IT BACK" in full caps wrote in a review: "The best litter on the market. I’m so disappointed that they’ve discontinued this litter. "I hope they bring it back soon."
Another said: "This was the best litter in the market for the price. I'm so upset that it's discontinued. I am now struggling to find a litter that's worth it."
A third on social media tagged Target in a tweet, noting that "the cats are very upset that you discontinued most of the up&up cat litter brand."
OTHER ALTERNATIVES
While shoppers can no longer purchase cat litter in a 35-pound option, Target noted that there are "other similar items by up & up to choose from."
This includes the lightweight fragrance-free with baking soda and lightweight scented clumping cat litter varieties, which sell for $13.99 and $9.69, respectively.
The fragrance-free option weighs 17.5 pounds, costing about 80 cents per pound.
The lightweight weight only one weighs 10 pounds, costing around 97 cents per pound.
However, customers favor the lightweight only option despite it being more expensive, with guests rating it four stars out of five.
The other variety is scored only 3.5 out of five stars by shoppers.
While Target allows most sealed products to be returned within 90 days of the purchase, it could deny a refund if the item is damaged or opened, according to its policy.
So keep that in mind before purchasing.
OTHER DISCONTINUED TARGET ITEMS
Aside from cat litter, Target has taken other popular items off the shelves.
This includes a clothing essential that women referred to as the "CUTEST outfit."
Also, Target has discontinued a beloved grocery brand known as Archer Farms.
It made a line of products from snacks to frozen products.
Note that Archer Farms is being replaced by Target's Good & Gather brand.
Additionally, here are the seven discontinued snacks that you'll never see again at Target, leaving fans furious.
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For more on items no longer available, Aldi has discontinued a popular breakfast item.
And Kroger has discontinued a popular snack that fans want back.
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