MUMS are raving about Asda’s new shoes for kids which feature toys in the heel - saying they’re a throwback to Clarks’ version in the 90s.
If you grew up a few decades ago you likely owned a pair of the Magic Steps shoes, which were wildly popular at the time.
The footwear came with its own key, which you could insert into the heel to reveal a picture embedded in the sole.
Now Asda has released a line of similar shoes, with the modern versions featuring toys of Elsa, Spiderman and even Batman.
One eagle eyed shopper spotted them on sale for £20 in the supermarket, and shared their find on Facebook group Extreme Couponing and Bargains UK.
She said: “Does anyone remember the Lelly kelly shoes with the doll at the bottom from years and years ago !!
“Just found these in Asda my twins are obsessed £20.
“Edit- might have been Clark’s not Lelly Kelly.”
Thousands of people have liked the post, saying the shoes immediately took them back to their own childhood.
One mum reminisced: “Clark’s magic keys. Key in the bottom of shoe and you got a key badge too!
“I’m 35 in a fortnight so that’s going back some years haha! Best shoes ever!”
Another wrote: “They were called magic steps from Clark’s and they had a key, if you lost the key you were screwed unless you had a friend who also had a pair. I always used to have them.”
Recalling fond memories, this woman wrote: “Yes can remember those shoes from Clarks also can remember a key to get in the bottom of them for a secret surprise...
“Wow trip down memory lane or what!!!”
Another wrote: “Lovely shoes, every kids dream and every teachers nightmare. Haha.”
While this person added: “They were called magic steps from Clark’s and they had a key, if you lost the key you were screwed unless you had a friend who also had a pair.
“I always used to have them.”
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Viral TikTok video claims we've all been tying our shoe laces wrong - but people aren't impressedncG1vNJzZmivp6x7tbTErKynZpOke7a3jp%2BYm62cpMK0e5BraHJqZGyBcK3SnZhmo5mZwG6%2Fx6icrGWkpMa0eceenKVlk6Gus7fSZqSan5mYerTAxKlkrKCfmsBw